Users often go straight to creating an audience and launching a sign-up form. They often fail to answer the all-important where question, as is “where are my subscribers coming from.” They also fail to contemplate where their subscribers might come from in the future. What if you’re strictly an e-commerce site at first, but then expand to a physical address? How will you account for the growth and change of your subscriber base in your sign-up forms?
Find out in this video, A Chimp Snack, bite-sized Mailchimp instruction for users on the go.