Apple destroyed the open rate, and all metrics associated with the open rate.
Like location data, unique open rate, click-to-open rates, even nifty, fun countdown timers got hit.
What’s an email marketer to do?
Dear Email Service Provider,
You’re not helping your customers.
You think you are. You make it easy to create a list and a campaign and send it out. Yes, this is a short term win. Only for you, though.
People charged with email marketing never create an email workflow.
The reasons are many.
You spend more time looking for your email content than working on the email.
Gmail and other email providers make it easy to test your email campaigns.
Do you have an email marketing alias?
Testing opt-in forms, especially ones that trigger any automation, can present challenges when you use only one email address
Without list segmentation your marketing strategy will underperform.
Or worse, fail.
A study by DMA in 2019 stated email marketers using segmentation reported up to a 760% increase in revenue.