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Apple’s iOS 15 Massive Impact on Open Rates Since September 2021

Apple’s iOS 15 Massive Impact on Open Rates Since September 2021

Jun 30 | Email Metrics

Apple destroyed the open rate, and all metrics associated with the open rate.

Like location data, unique open rate, click-to-open rates, even nifty, fun countdown timers got hit.

What’s an email marketer to do?

An Open Letter to Email Service Providers Who Don’t Care About Their Customers

An Open Letter to Email Service Providers Who Don’t Care About Their Customers

Jun 15 | Email Marketing

Dear Email Service Provider,

You’re not helping your customers.

You think you are. You make it easy to create a list and a campaign and send it out. Yes, this is a short term win. Only for you, though.

One Extraordinary Hack to Get Better ROI for Your Email Marketing

One Extraordinary Hack to Get Better ROI for Your Email Marketing

May 30 | Email Audits

People charged with email marketing never create an email workflow.

The reasons are many.

You spend more time looking for your email content than working on the email. 

The Easiest Way to Test Your Email Campaigns

The Easiest Way to Test Your Email Campaigns

Dec 13 | Email Marketing Tips

Gmail and other email providers make it easy to test your email campaigns.

Do you have an email marketing alias?

Testing opt-in forms, especially ones that trigger any automation, can present challenges when you use only one email address

The Beginner’s Guide to Email Segmentation

The Beginner’s Guide to Email Segmentation

Sep 21 | Email Metrics, Segmentation

Without list segmentation your marketing strategy will underperform.

Or worse, fail.

A study by DMA in 2019 stated email marketers using segmentation reported up to a 760% increase in revenue. 

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