Within email marketing, customer journeys are a tool for achieving your overall email marketing goal. Each journey should have a single goal, ideally one mapped to your bigger email marketing goal.
What if you’re strictly an e-commerce site at first, but then expand to a physical address? How will you account for the growth and change of your subscriber base in your sign-up forms? What data will you collect in the future?
We have Edward Bernays to thank for the sleazy state of marketing today. He created the industry of public relations and our ideas about propaganda.
Many of our clients find their marketing sounds awfully boring, and they can hear it themselves, and pretty soon they get discouraged and quit.
The old joke about dentists having bad teeth applies to marketers, too. When assume things about an industry, we may look like fools.