An email marketing foundation must include robust segmentation for better analytics and data.
Without segmentation there’s no point in sending to your list.
Learn how to use segmentation to create a better email database for your email marketing strategy.
Apple will forever change email metrics with the release of iOS 15 and mac OS Monterey in September 2021.
Apple’s dedication to privacy will degrade the open rate as an engagement metric.
Here’s what to do instead.
These seven tactics can’t guarantee successful campaigns. If you implement and update them on a regular basis your Mailchimp marketing will perform better than your competitors.
Within email marketing, customer journeys are a tool for achieving your overall email marketing goal. Each journey should have a single goal, ideally one mapped to your bigger email marketing goal.