Jul 22 | Email Metrics, Segmentation
An email marketing foundation must include robust segmentation for better analytics and data.
Without segmentation there’s no point in sending to your list.
Learn how to use segmentation to create a better email database for your email marketing strategy.
Jul 20 | Email Metrics
Apple will forever change email metrics with the release of iOS 15 and mac OS Monterey in September 2021.
Apple’s dedication to privacy will degrade the open rate as an engagement metric.
Here’s what to do instead.
May 4 | Mailchimp Marketing
These seven tactics can’t guarantee successful campaigns. If you implement and update them on a regular basis your Mailchimp marketing will perform better than your competitors.
Apr 20 | Chimp Snacks, Email Marketing
Re-engagement Campaigns are Part of Email Marketing Subscribers who don’t engage with your campaigns represent to half of your total audience numbers. Marketing Sherpa has reported that, on average, marketers lose at least 25% or more of their list each year to...
Apr 14 | Email Marketing
Within email marketing, customer journeys are a tool for achieving your overall email marketing goal. Each journey should have a single goal, ideally one mapped to your bigger email marketing goal.