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A Quick Tutorial on Creating a Re-engagement Campaign

A Quick Tutorial on Creating a Re-engagement Campaign

Apr 20 | Chimp Snacks, Email Marketing

Re-engagement Campaigns are Part of Email Marketing Subscribers who don’t engage with your campaigns represent to half of your total audience numbers. Marketing Sherpa has reported that, on average, marketers lose at least 25% or more of their list each year to...
A Better Way to Write Your Customer Journey Welcome Emails

A Better Way to Write Your Customer Journey Welcome Emails

Apr 14 | Email Marketing

Within email marketing, customer journeys are a tool for achieving your overall email marketing goal. Each journey should have a single goal, ideally one mapped to your bigger email marketing goal.

An Easier, Smarter Way to Collect Subscriber Data in Mailchimp

An Easier, Smarter Way to Collect Subscriber Data in Mailchimp

Apr 13 | Chimp Snacks, Email Marketing

What if you’re strictly an e-commerce site at first, but then expand to a physical address? How will you account for the growth and change of your subscriber base in your sign-up forms? What data will you collect in the future?

Is Ethical Marketing Possible?

Is Ethical Marketing Possible?

Mar 18 | Uncategorized

We have Edward Bernays to thank for the sleazy state of marketing today. He created the industry of public relations and our ideas about propaganda.

How to Easily Get Unstuck With Your Email Marketing

How to Easily Get Unstuck With Your Email Marketing

Oct 21 | Email Marketing, Marketing

Many of our clients find their marketing sounds awfully boring, and they can hear it themselves, and pretty soon they get discouraged and quit.

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