Apple destroyed the open rate, and all metrics associated with the open rate.
Like location data, unique open rate, click-to-open rates, even nifty, fun countdown timers got hit.
What’s an email marketer to do?
An Open Letter to Email Service Providers Who Don’t Care About Their Customers
Dear Email Service Provider,
You’re not helping your customers.
You think you are. You make it easy to create a list and a campaign and send it out. Yes, this is a short term win. Only for you, though.
One Extraordinary Hack to Get Better ROI for Your Email Marketing
People charged with email marketing never create an email workflow.
The reasons are many.
You spend more time looking for your email content than working on the email.
The Easiest Way to Test Your Email Campaigns
Gmail and other email providers make it easy to test your email campaigns.
Do you have an email marketing alias?
Testing opt-in forms, especially ones that trigger any automation, can present challenges when you use only one email address
The Beginner’s Guide to Email Segmentation
Without list segmentation your marketing strategy will underperform.
Or worse, fail.
A study by DMA in 2019 stated email marketers using segmentation reported up to a 760% increase in revenue.
Why Email Segmentation is the Foundation of Email Marketing
An email marketing foundation must include robust segmentation for better analytics and data.
Without segmentation there’s no point in sending to your list.
Learn how to use segmentation to create a better email database for your email marketing strategy.