An email marketing foundation should include robust segmentation for better analytics and data. Learn how to use segmentation to create a better email database for your email marketing strategy.
Apple will forever change email metrics with the release of iOS 15 and mac OS Monterey in September 2021. Apple’s dedication to privacy within iOS 15 and mac OS Monterey will degrade the open rate as an engagement metric.
These seven tactics can’t guarantee successful campaigns. If you implement and update them on a regular basis your Mailchimp marketing will perform better than your competitors.
Re-engagement Campaigns are Part of Email Marketing Subscribers who don't engage with your campaigns represent to half of your total audience numbers. Marketing Sherpa has reported that, on average, marketers lose at least 25% or more of their list each year to...
Within email marketing, customer journeys are a tool for achieving your overall email marketing goal. Each journey should have a single goal, ideally one mapped to your bigger email marketing goal.
What if you’re strictly an e-commerce site at first, but then expand to a physical address? How will you account for the growth and change of your subscriber base in your sign-up forms? What data will you collect in the future?
We have Edward Bernays to thank for the sleazy state of marketing today. He created the industry of public relations and our ideas about propaganda.
Many of our clients find their marketing sounds awfully boring, and they can hear it themselves, and pretty soon they get discouraged and quit.
The old joke about dentists having bad teeth applies to marketers, too. When assume things about an industry, we may look like fools.