Select Page

Articles

Email Metrics Post Apple’s iOS 15 Update

Email Metrics Post Apple’s iOS 15 Update

Apple will forever change email metrics with the release of iOS 15 and mac OS Monterey in September 2021. Apple’s dedication to privacy within iOS 15 and mac OS Monterey will degrade the open rate as an engagement metric.

A Quick Tutorial on Creating a Re-engagement Campaign

A Quick Tutorial on Creating a Re-engagement Campaign

Re-engagement Campaigns are Part of Email Marketing Subscribers who don't engage with your campaigns represent to half of your total audience numbers. Marketing Sherpa has reported that, on average, marketers lose at least 25% or more of their list each year to...

Is Ethical Marketing Possible?

Is Ethical Marketing Possible?

We have Edward Bernays to thank for the sleazy state of marketing today. He created the industry of public relations and our ideas about propaganda.