Apple will forever change email metrics with the release of iOS 15 and mac OS Monterey in September 2021.
Apple’s dedication to privacy will degrade the open rate as an engagement metric.
Here’s what to do instead.
7 Tactics for Successful Mailchimp Marketing Campaigns
These seven tactics can’t guarantee successful campaigns. If you implement and update them on a regular basis your Mailchimp marketing will perform better than your competitors.
A Quick Tutorial on Creating a Re-engagement Campaign
Re-engagement Campaigns are Part of Email Marketing Subscribers who don't engage with your campaigns represent to half of your total audience numbers. Marketing Sherpa has reported that, on average, marketers lose at least 25% or more of their list each year to...
A Better Way to Write Your Customer Journey Welcome Emails
Within email marketing, customer journeys are a tool for achieving your overall email marketing goal. Each journey should have a single goal, ideally one mapped to your bigger email marketing goal.
An Easier, Smarter Way to Collect Subscriber Data in Mailchimp
What if you’re strictly an e-commerce site at first, but then expand to a physical address? How will you account for the growth and change of your subscriber base in your sign-up forms? What data will you collect in the future?
Is Ethical Marketing Possible?
We have Edward Bernays to thank for the sleazy state of marketing today. He created the industry of public relations and our ideas about propaganda.