Dear Email Service Provider,
You’re not helping your customers.
You think you are. You make it easy to create a list and a campaign and send it out. Yes, this is a short term win. Only for you, though.
Within email marketing, customer journeys are a tool for achieving your overall email marketing goal. Each journey should have a single goal, ideally one mapped to your bigger email marketing goal.
What if you’re strictly an e-commerce site at first, but then expand to a physical address? How will you account for the growth and change of your subscriber base in your sign-up forms? What data will you collect in the future?
Many of our clients find their marketing sounds awfully boring, and they can hear it themselves, and pretty soon they get discouraged and quit.
The old joke about dentists having bad teeth applies to marketers, too. When assume things about an industry, we may look like fools.