Email Marketing | Holy Gusto

An Open Letter to Email Service Providers Who Don’t Care About Their Customers

Dear Email Service Provider,

You’re not helping your customers.

You think you are. You make it easy to create a list and a campaign and send it out. Yes, this is a short term win. Only for you, though.

A Quick Tutorial on Creating a Re-engagement Campaign

Apr 20 | Chimp Snacks, Email Marketing

Re-engagement Campaigns are Part of Email Marketing Subscribers who don’t engage with your campaigns represent to half of your total audience numbers. Marketing Sherpa has reported that, on average, marketers lose at least 25% or more of their list each year to...

A Better Way to Write Your Customer Journey Welcome Emails

Apr 14 | Email Marketing

Within email marketing, customer journeys are a tool for achieving your overall email marketing goal. Each journey should have a single goal, ideally one mapped to your bigger email marketing goal.

An Easier, Smarter Way to Collect Subscriber Data in Mailchimp

Apr 13 | Chimp Snacks, Email Marketing

What if you’re strictly an e-commerce site at first, but then expand to a physical address? How will you account for the growth and change of your subscriber base in your sign-up forms? What data will you collect in the future?

How to Easily Get Unstuck With Your Email Marketing

Oct 21 | Email Marketing, Marketing

Many of our clients find their marketing sounds awfully boring, and they can hear it themselves, and pretty soon they get discouraged and quit.

Dental Email Marketing and the Pitfalls of Assuming

Sep 22 | Email Marketing

The old joke about dentists having bad teeth applies to marketers, too. When assume things about an industry, we may look like fools.