Jun 15 | Email Marketing
Dear Email Service Provider,
You’re not helping your customers.
You think you are. You make it easy to create a list and a campaign and send it out. Yes, this is a short term win. Only for you, though.
Apr 20 | Chimp Snacks, Email MarketingRe-engagement Campaigns are Part of Email Marketing Subscribers who don’t engage with your campaigns represent to half of your total audience numbers. Marketing Sherpa has reported that, on average, marketers lose at least 25% or more of their list each year to...
Apr 14 | Email Marketing
Within email marketing, customer journeys are a tool for achieving your overall email marketing goal. Each journey should have a single goal, ideally one mapped to your bigger email marketing goal.
Apr 13 | Chimp Snacks, Email Marketing
What if you’re strictly an e-commerce site at first, but then expand to a physical address? How will you account for the growth and change of your subscriber base in your sign-up forms? What data will you collect in the future?
Oct 21 | Email Marketing, Marketing
Many of our clients find their marketing sounds awfully boring, and they can hear it themselves, and pretty soon they get discouraged and quit.
Sep 22 | Email Marketing
The old joke about dentists having bad teeth applies to marketers, too. When assume things about an industry, we may look like fools.