Apple destroyed the open rate, and all metrics associated with the open rate.
Like location data, unique open rate, click-to-open rates, even nifty, fun countdown timers got hit.
What’s an email marketer to do?
Without list segmentation your marketing strategy will underperform.
Or worse, fail.
A study by DMA in 2019 stated email marketers using segmentation reported up to a 760% increase in revenue.
An email marketing foundation must include robust segmentation for better analytics and data.
Without segmentation there’s no point in sending to your list.
Learn how to use segmentation to create a better email database for your email marketing strategy.
Apple will forever change email metrics with the release of iOS 15 and mac OS Monterey in September 2021.
Apple’s dedication to privacy will degrade the open rate as an engagement metric.
Here’s what to do instead.