Without list segmentation your marketing strategy will underperform, or worse, fail. A study by DMA in 2019, showed that email marketers using segmentation received as much as a 760% increase in revenue.
An email marketing foundation should include robust segmentation for better analytics and data. Learn how to use segmentation to create a better email database for your email marketing strategy.
Apple will forever change email metrics with the release of iOS 15 and mac OS Monterey in September 2021. Apple’s dedication to privacy within iOS 15 and mac OS Monterey will degrade the open rate as an engagement metric.