Email Metrics

Why Email Segmentation is the Foundation of Email Marketing

An email marketing foundation should include robust segmentation for better analytics and data. Learn how to use segmentation to create a better email database for your email marketing strategy.

Email Metrics Post Apple’s iOS 15 Update

Jul 20 | Email Metrics

Apple will forever change email metrics with the release of iOS 15 and mac OS Monterey in September 2021. Apple’s dedication to privacy within iOS 15 and mac OS Monterey will degrade the open rate as an engagement metric.