Overcome wasteful habits and document your email workflow
People charged with email marketing never create an email workflow. At least not out of the gate.
The reasons are many:
- A half-understood project management software
- Different image types that need resizing and resaving
- Anyone can create and authorize emails
- Draft emails on hard drives, Google docs, and elsewhere
You spend more time looking for your email content…
…than actually producing the email.
If this sounds like you, you’re not alone.
Respondents ranked “digging for files they need” as the no. 1 problem supporting the future of remote work.
Another 58% listed a quick search for files and documents has a “top-three problem.”
Most brands spend at least two weeks producing a marketing email, according to Litmus.
The 2019 State of Email Workflows report was based on data from a survey of more than 3,000 email marketers.
- Some 23% of respondents say it takes a few days or less for their brand to create an email.
- 24% say it takes around a week; and 53% say it takes more than two weeks.
The length of time it takes to develop an email correlates with team size.
20% of large teams (> 11 employees who work on emails) say it takes more than a month for their brand to create an email.
An email production process decreases your return on time
It also increases your return on investment.
If you don’t have a workflow to audit, use the questions below to guide you as you create one.
How does an email campaign go from idea to implementation?
Do you have written documentation of this workflow?
If not, what are the different phases of the process?
Is this process the same for every single type of email campaign?
What about email automations?
Who handles each piece of the process? And, what do their responsibilities entail?
Is there a common location to store files and images?
How are appropriate parties given access to these folders?
When are folder items archived and where?
Having a process in place undeniably saves your bacon
80% of office workers stated they can’t find an important document when a boss or client has put them in the hot seat.
Nearly (31%) struggle to find documents they need during a tense moment at work.
Be a process ninja!
Get those emails published correctly and consistently every time.