/case study
“I was confident that Holy Gusto could help me because they have a deep understanding of marketing. They know how to help people define the “Why” behind what they’re doing. Jay Sennett, Holy Gusto’s founder, is also a gifted writer and loves working with words and inspiring people.
One thing I knew is I wanted to eventually create a lead magnet funnel, so I’d have the ability to offer services and products to my audience. I saw other writers and content creators doing this with their platforms, so I knew it was possible but I wasn’t clear on the steps to do so. Holy Gusto has provided a clear framework for next steps.”
Wannabe Wisdom Highlights
Answered Roadmapping questionnaire.
2-hour Roadmapping session with Holy Gusto.
A detailed Roadmap that outlines 30/60/90 goals.
Identify which metrics Ms. Evans should be following that keep her track with her goals.
Follow up coaching sessions to implement blog, lead magnets and email marketing.
The challenge.
Ashley Evans is a Canadian actress and writer who is widely read across spiritual disciplines and self-help genres. For years, she’d been wanting to create a blog that addressed gaps and lacks within the self-help field.
“I’ve been procrastinating for a very long time to get my blog set up, partly, because I was unclear on how to do it, and what exactly my content and marketing goals were. I had a vague sense of my marketing message and the content I wanted to offer but it was still a little hazy and I didn’t have a clear plan.”
She had a vague understanding of the value of lead magnets and email marketing but was unclear about how to best proceed.
“One thing I knew is I wanted to eventually create a lead magnet funnel, so I’d have the ability to offer services and products to my audience. I saw other writers and content creators doing this with their platforms, so I knew it was possible but I wasn’t clear on the steps to do so.”
The solution.
Ms. Evans chose a the Roadmapping session/coaching package withHoly Gusto.
“I was confident that Holy Gusto could help me because they have a deep understanding of marketing. They know how to help people define the “Why” behind what they’re doing. Jay Sennett, Holy Gusto’s founder, is also a gifted writer and loves working with words and inspiring people.”
Ms. Evans answered a series of questions and then spent about two hours in video conference with Sennett, answering questions about her business goals, how much time she could dedicate to her new business (she works full-time, too), and which social media platforms she felt most comfortable using. They also discussed her comfort and knowledge about email marketing.
Through probing questions about competitors and Ms. Evans’ ideal customer, the problems she believed she solved for her readers, and where she wanted to be iin 90 days, the Roadmapping process offered much needed clarity for Ms. Evans.
The result.
“The road map for my business is basically like a mini-business plan. Through it I finally set up my blog! I created a name for my business that I love, and I bought the URL. I was finally able to break through that first hurdle of resistance which was really holding me back. Holy Gusto saved me countless hours of wondering what to do next.
The roadmap is very detailed and helped me see the big picture of my business such as understanding my audiences deepest pain points, how I differ from my competitors, and a realistic timeframe for setting up my business and reaching my goals.
The coaching sessions have kept me on track with my 30-60-90 day plan. I’m excited about my blog, marketing, and have a thorough set on next steps.”
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